Email Marketing and Automation

Nurture your members


Automated emails are a powerful tool for businesses, providing a cost-effective and scalable way to reach customers and improve marketing and membership retention efforts. By automating emails, businesses can save time and resources, while also providing a personalized and consistent experience for customers.

  1. Personalization: Automated emails allow businesses to tailor messages to individual customers based on their preferences, behavior, and history with the company. This level of personalization can help to increase engagement and improve the overall customer experience.
  2. Consistency: Automated emails help to ensure consistent and timely communication with customers, even when the business is busy with other tasks. This helps to keep the brand top-of-mind and can improve customer loyalty over time.
  3. Increased efficiency: Automated emails save time and resources by reducing the need for manual effort. Once the automated email is set up, it runs automatically, freeing up the marketing team to focus on other tasks.
  4. Improved ROI: Automated emails can be designed to support specific business objectives, such as driving sales or promoting new products. By targeting specific segments of the customer base and measuring results, businesses can improve their return on investment for their email marketing efforts.
  5. Improved customer engagement: Automated emails can help to keep customers engaged with the business, by providing relevant and timely information. For example, businesses can use automated emails to send regular newsletters, promotional offers, or reminders about upcoming events.
  6. Readability: MJML is the equivalent of responsive design so that emails are readable across multiple device sizes / screen sizes. If users are reading your email on a mobile device, do they have to scroll left to right to read text? If so you might be losing them in the first minute.

In conclusion, automating emails is a valuable tool for businesses looking to improve marketing and membership retention efforts. By providing a personalized and consistent experience, while also improving efficiency and ROI, automated emails can help to drive engagement and build long-term customer loyalty.


Website Content

The basics of good website content. Why do we need a good website for our organisation?In today's digital age, having a website is an essential aspect of doing business. A website serves as an online representation of a company, providing information...

Read More